CASE STUDIES
A curated selection of case studies that demonstrate how I set strategy, directed programs, and managed teams to deliver operational outcomes. From integrating emerging technologies and piloting AI-enabled tools to scaling innovation across global teams, these initiatives reflect both the leadership I provided and the execution my teams drove.
Out of respect for confidentiality, some details have been redacted or omitted. The enclosed case studies are password-protected; if you don’t yet have access, please feel free to reach out.
Walmart eCommerce
During my nearly three years at Walmart, I was responsible for creative operations across high-traffic product display pages on mobile, app, and web, including the Walmart.com homepage, Ellen’s List, and PDPs across Technology, Financial Services, Consumables, and Health & Beauty, and for leading the creative production supply chain behind the high-visibility launch of Walmart+, the company’s first premium subscription program. I led a team of 10 Creative Project Managers and built the digital-first workflows and operational frameworks that improved visibility, consistency, and cross-team alignment. These frameworks laid the foundation for automation and innovation across Walmart’s enterprise creative operations.
Impossible Foods
To centralize and scale creative and design program operations at Impossible Foods, I was hired by the Chief Experience Officer during the company’s high-growth phase to establish and lead brand and creative operations. I managed a team of Project Managers overseeing three major product launches across digital, web, and retail. I transformed Wrike into a customized workflow and automation system, driving 80% adoption across marketing and creative teams and embedding training programs that streamlined delivery. In parallel, I worked cross-functionally with product, marketing, and finance leaders to align strategy, resources, and innovation initiatives, ensuring programs were delivered with clarity and impact.
Citrix Systems
Designed and led a UX job leveling program, creating an operational framework that supported career growth, skill development, and progression planning at scale for design and product teams. Built cross-functional alignment with HR, team leads, and executive leadership to integrate the framework into recruiting, performance, and talent planning processes, strengthening pipeline health and improving transparency, retention, and manager effectiveness. Reported into the VP, UX Operations.
Warner Brothers Interactive
Hired by the VP of Mobile Publishing, I built and led the creative operations strategy for global initiatives spanning user acquisition, product marketing, and brand growth across WB, HBO, and DC mobile titles. I managed a team of Creative Producers and Project Managers, directing cross-functional delivery while introducing new creative formats and piloting emerging tools that increased efficiency and fueled innovation across production pipelines. By setting operational strategy and ensuring alignment across creative, marketing, and product teams, I equipped the organization to launch at scale with consistency and impact.
Adobe
Adobe partnered with the Outcast Agency, a leading integrated marketing firm, to concept, design, and operationalize several high-visibility campaigns driven by key strategic partnerships.
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As the program delivery and operations lead at Outcast, I directed three high-profile Adobe initiatives end-to-end, collaborating with Adobe’s product, technology, and innovation teams, along with their partners, to translate strategy into impactful experiences. I managed and guided a team of Design Project Managers, overseeing the full creative lifecycle from concept through launch. By establishing scalable workflows and aligning cross-functional teams, I ensured flawless delivery across every touchpoint and measurable impact against Adobe’s goals.
Comcast Xfinity Home
As Executive Producer, I directed a team of producers while scaling agency operations to deliver $4M+ in multiplatform digital and brand campaigns over two years. I spearheaded Comcast’s first long-form direct response campaign for the Xfinity Home product line, partnering with executive stakeholders to align strategy, messaging, and execution across every touchpoint.
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Played a key leadership role in the broader Xfinity brand refresh, overseeing the rollout of a new visual identity across broadcast, web, digital, and retail. By guiding teams and ensuring cross-channel consistency, I accelerated speed to market and strengthened brand impact.
COMING SOON
Intuit
Managed a team of Program and Project Managers for the technology programs within the Brand Experiences team. Partnered with CTO Marianna Tessel and cross-functional leaders to drive alignment and ensure seamless execution of the creative production pipeline for Intuit’s Global Engineering Days (GED), a 7,500+ person global innovation event. Led design and delivery across print, digital, web, mobile, and live activations across 16 global sites, while introducing an AI-powered avatar generator that enhanced participant engagement.
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Developed operational playbooks and creative design fidelity frameworks to guide review cycles and codify best practices, ensuring consistent quality across deliverables.
Confidential Case Study Content:
These case studies are shared to highlight programs and initiatives I’ve led, with a focus on strategy, operations, and outcomes. Out of respect for confidentiality, some details have been redacted. By using the password, you acknowledge this content is for informational purposes only and agree not to copy, distribute, or reuse it without written permission. All rights remain with their respective copyright holders.