CASE STUDIES
The work featured here is a curated selection of high-impact design-driven creative initiatives and operational programs I’ve led across mobile, web, app, and digital platforms.
Case studies are password-protected, if you don’t yet have access, feel free to reach out. I’m always happy to share with hiring managers and collaborators.
Walmart eCommerce
During my nearly three years at Walmart, I led creative operations for high-traffic product display pages across mobile, app, and web - including the Walmart.com homepage, Ellen’s List, and PDPs across Technology, Financial Services, Consumables, and Health & Beauty - while also managing the creative production supply chain behind the high-visibility launch of Walmart+, the company’s first premium subscription program.
Impossible Foods
To centralize and scale creative and design program operations at Impossible Foods, I was brought in by the Chief Experience Officer to establish Wrike as the core system of record for all digital, print, and visual design work. I partnered with stakeholders to design intake workflows, build program templates, and define routing processes. Beyond the technical rollout, I drove onboarding and change management efforts to ensure adoption across teams, laying the foundation for a scalable, data-driven creative operations program.
Citrix Systems
Designed and led a UX job leveling program, creating an operational framework that supported career growth, skill development, and progression planning at scale for design and product teams. Built cross-functional alignment with HR, team leads, and executive leadership to integrate the framework into recruiting, performance, and talent planning processes, strengthening pipeline health and improving transparency, retention, and manager effectiveness. Reported into the VP of UX Operations.
Warner Brothers Interactive
Hired by the VP of Mobile Publishing, I built and led creative operations strategy for global programs spanning user acquisition, product marketing, and brand growth across WB, HBO, and DC mobile titles. Alongside defining operational strategy, I served as Lead Program Manager, overseeing execution from concept through launch to keep creative, marketing, and product teams aligned and delivering at the highest level.
Adobe
Adobe partnered with Outcast Agency - a leading integrated marketing firm - to concept, design, and operationalize several high-visibility campaigns driven by strategic partnerships.
​
As the program and operations lead at Outcast, I managed three high-profile Adobe initiatives end-to-end, collaborating directly with Adobe teams and their partners to translate strategy into experiential execution. I oversaw the full creative lifecycle (concepting through delivery), managing content development, production workflows, and operational execution to ensure flawless delivery across every touchpoint and measurable alignment with Adobe’s goals.
Comcast Xfinity Home
Led creative production and scaled agency operations to support $4M+ in broadcast, digital, and brand campaigns over two years. Spearheaded Comcast’s first long-form direct response campaign for the Xfinity Home product line, partnering with executive stakeholders to align strategy, messaging, and execution across all touchpoints.
​
Played a key leadership role in the broader Xfinity brand refresh, overseeing the creative rollout of a new visual identity across cross-channel assets, including broadcast, web, digital, and retail, ensuring brand consistency and accelerated speed to market.
COMING SOON
Intuit
Managed technology programs within the Brand Experiences team, including ownership of the creative production pipeline for Intuit’s Global Engineering Days (GED), a 7,500+ person global innovation event. Led design and delivery across print, digital, web, mobile, and live activations, partnering with CTO Marianna Tessel and cross-functional leaders to drive alignment, seamless execution, and strong program impact.
Rosetta Stone
Served as Lead Agency Producer for Rosetta Stone’s global campaign featuring Michael Phelps during his historic run at the 2008 Beijing Olympics. Oversaw end-to-end production across broadcast, digital, and brand channels, managing creative delivery and cross-functional alignment at scale. Partnered closely with product and brand teams to amplify Rosetta Stone’s global visibility during a major cultural and athletic moment.
Confidential Case Study Content
These case studies are shared for informational purposes to document key programs and initiatives I have managed. By using the password to access these pages, you acknowledge and agree not to duplicate, replicate, copy, or disseminate any content without written permission. All rights and content remain the property of their respective copyright holders. No commercial use is intended.