CASE STUDIES
strategy + systems + leadership + visibility + impact
A curated selection of case studies showing how operational strategy, systems thinking, and execution come together to drive meaningful outcomes. These examples highlight how I build operating models, bring clarity to complex initiatives, and help teams scale through smarter workflows, processes, and cross-functional alignment. From integrating emerging technologies and piloting AI-enabled tools to improving consistency across global teams, the work reflects both the structure required behind the scenes and the execution needed to deliver results. Out of respect for confidentiality, some details have been redacted or omitted. Case studies are password protected. If you do not yet have access, please feel free to reach out.
Walmart eCommerce
At Walmart, I owned creative operations for high-traffic digital experiences across mobile, app, and web, including the Walmart.com homepage, product display pages for category destinations spanning Technology, Financial Services, Consumables, and Health & Beauty. I also supported the creative production supply chain behind the launch of Walmart+, the company’s first premium subscription program. I built and governed digital-first workflows and operating frameworks that improved visibility, consistency, and cross-team alignment across a distributed organization, while managing a team of 10 Creative Project Managers. These systems established a foundation for automation and ongoing innovation across Walmart’s enterprise creative operations.
Impossible Foods
During a period of rapid growth at Impossible Foods, I established and scaled brand and creative operations to support multi-channel product launches across digital, web, and retail, including three major launches. I transformed Wrike into a customized workflow and automation system, driving 80% adoption across creative and marketing teams while embedding training and governance to streamline delivery. In parallel, I partnered cross-functionally with product, marketing, and finance teams to align priorities, resourcing, and innovation efforts, ensuring programs moved forward with clarity and impact.
Citrix Systems
At Citrix, I designed and implemented a UX job leveling framework that supported career growth, skill development, and progression planning at scale across design and product teams. I partnered cross-functionally with HR, design leadership, and executives to operationalize the framework across recruiting, performance, and talent planning processes, improving transparency, pipeline health, and manager effectiveness within the organization.
Warner Brothers Interactive
At Warner Bros. Interactive, I built and scaled creative operations to support global mobile initiatives across user acquisition, product marketing, and brand growth for WB, HBO, and DC franchises. I supported cross-functional delivery across creative, marketing, and product teams while managing Creative Producers and Project Managers, and introduced new creative formats and emerging tools to improve efficiency and expand production capabilities. These operational frameworks enabled teams to launch at scale with greater consistency, speed, and impact.
Adobe
Adobe partnered with Outcast Agency to concept, design, and operationalize several high-visibility campaigns driven by strategic partnerships, spanning product innovation, emerging technologies, and brand storytelling.
As the program delivery and operations lead at Outcast, I supported three Adobe initiatives end to end, partnering closely with Adobe’s product, technology, and innovation teams and their external partners to translate strategy into execution. I guided a team of Design Project Managers and established scalable workflows that governed the full creative lifecycle from concept through launch, ensuring cross-functional alignment, consistent delivery across touchpoints, and measurable impact against Adobe’s goals.
Comcast Xfinity Home
At STS Next Agency, I scaled creative production operations to support multimillion-dollar digital and brand campaigns across web, broadcast, and retail channels. I supported delivery of more than $4M in integrated programs over two years while guiding producers and establishing workflows that enabled consistent execution across a growing portfolio of client work.
I played a key role in Comcast Xfinity initiatives, including operational support for the brand’s first long-form direct response campaign for Xfinity Home and the broader Xfinity brand refresh. By aligning teams across strategy, creative, and production, I helped accelerate speed to market and ensure consistent rollout of a new visual identity across channels.
Confidential Case Study Content:
These case studies are shared to highlight programs and initiatives I’ve led, with a focus on strategy, operations, and outcomes. Out of respect for confidentiality, some details have been redacted. By using the password, you acknowledge this content is for informational purposes only and agree not to copy, distribute, or reuse it without written permission. All rights remain with their respective copyright holders.