CASE STUDIES
strategy + playbooks + leadership + change + impact
A selection of work showing how operational strategy turns into measurable business results. Each case study follows an initiative from direction to delivery: shaping operating models, building playbooks that raise quality and speed, guiding cross-functional programs, and steering teams through change, from piloting AI-enabled tools to bringing consistency across global teams.
Case studies are password protected and some details redacted, so feel free to reach out for access.
Walmart Product XD
At Walmart, I owned design operations for high-traffic digital experiences across web and app, including the Walmart.com homepage and product pages for Technology, Financial Services, Consumables, and Health & Beauty. I led a team of 10 project and program managers and built the workflows and operating frameworks that scaled delivery to 23,000+ assets a month while keeping a distributed organization aligned. That foundation drove the design delivery behind the launch of Walmart+, the company's first premium subscription program, and paved the way for automation across Walmart's enterprise operations.
Impossible Foods
During a period of rapid growth at Impossible Foods, I built and scaled design operations to support product launches across web and retail, including three major launches. I turned Wrike into a customized workflow and automation platform, driving 80% adoption across design and marketing teams, with training and governance built in to keep delivery consistent. Along the way, I partnered with product, marketing, and finance leaders to align priorities, resourcing, and program roadmaps as the company scaled.
Citrix Systems
At Citrix, I designed and rolled out a UX job leveling framework that gave design and product teams a clear path for career growth, skill development, and progression. Working with HR, design leadership, and executives, I embedded it into recruiting, performance reviews, and talent planning, improving transparency, pipeline health, and manager effectiveness across the organization.
Comcast Xfinity Home
As demand grew across Comcast's heavily matrixed organization, I scaled operations to match. At STS Next Agency, I led operations for more than $4M in integrated programs over two years, spanning web, broadcast, and retail, managing budgets, priorities, and delivery risk across concurrent launches.
That included Xfinity Home's first long-form direct response campaign and the rollout of the broader Xfinity brand refresh. Managing a team of producers, I built the workflows and reporting that connected strategy, design, video, web, and editorial teams across agency and client lines, giving leaders the visibility to make faster decisions and land a new visual identity consistently across every channel.
Warner Brothers Interactive
At Warner Bros. Interactive, I ran design operations for global mobile game launches across WB, HBO, and DC franchises, spanning user acquisition, product marketing, and brand growth. Managing a team of Design Producers and Project Managers, I set up the workflows and reporting that let distributed teams and external agencies deliver across 14 regions, with localization and platform compliance built in. I also introduced new formats and emerging tools that expanded what the team could produce, helping launches ship faster and more consistently.
Adobe
I led program delivery and design operations for three high-visibility Adobe campaigns built on partnerships with Spider-Man, Billie Eilish, and Terminator. Each one brought together design, motion, product, and engineering teams alongside external partners, and I kept them all moving in step from concept through launch.
Guiding a team of Design Project Managers, I built the workflows that delivered consistent experiences across web, mobile, in-product, and live events, with every touchpoint tied back to Adobe's business goals.
Confidential Case Study Content:
These case studies are shared to highlight programs and initiatives I’ve led, with a focus on strategy, operations, and outcomes. Out of respect for confidentiality, some details have been redacted. By using the password, you acknowledge this content is for informational purposes only and agree not to copy, distribute, or reuse it without written permission. All rights remain with their respective copyright holders.