ABOUT
I thrive at the intersection of program strategy and operational excellence, acting as the connective tissue between big-picture goals and the people, tools, and workflows that bring them to life spanning brand and performance marketing to social, retail, digital, CRM, and live experiences. I translate between disciplines, teams, clients, and partners to ensure each side understands the other’s objectives and workflows, creating clarity and alignment.
I began my career as an Integrated Producer, delivering large-scale campaigns. That hands-on foundation gave me a deep understanding of what it takes to execute great work across platforms and channels, and it continues to shape how I lead today. At my core, I believe teams do their best work when operations work, and I’ve built my career around making that happen.
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My leadership style is empathetic and people-first, paired with the acumen to know when to drive, when to coach, and when to dive in. I take pride in empowering the teams I manage, giving them what they need when they need it, and ensuring they always feel supported, challenged, and valued.​​
I'VE WORKED
WITH:
Born and raised in Southern California, I found my rhythm (and my rent-controlled apartment) in the Bay Area. On weekends you’ll find me behind a camera uncovering the hidden details in architecture that most people walk past, stuck in a mixtape daydream, or chasing endorphins at the gym like it owes me money.
FUN FACT:
As a teenager, I spent a summer working in the sound effects department on The Price is Right television game show at CBS studios. Even then, I was drawn to the behind-the-scenes operations that keep big creative work running smoothly, and I learned that timing, coordination, and structure are what allow teams to deliver reliably under pressure - even when nobody's walking away with a brand-new car -or- trip to Hawaii.