ABOUT
I work at the intersection of creative production and operational design, bridging big-picture goals with the people, tools, and workflows that bring them to life. My focus is on building clarity across complex environments, aligning teams around shared priorities, and designing systems that support work across brand, performance marketing, social, retail, digital, CRM, and live experiences.
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I began my career as an Integrated Producer, delivering large-scale, multi-channel campaigns. That hands-on foundation gave me a deep understanding of how creative work actually gets made, where friction shows up, and what teams need to execute well at scale. It continues to shape how I approach operations today: grounded in reality, practical in execution, and focused on enabling quality without slowing momentum.
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At my core, I believe teams do their best work when operations are thoughtful, well-designed, and adaptable. I spend my time translating between disciplines, partners, and stakeholders, creating shared understanding and operational alignment so teams can focus on doing great work rather than navigating complexity.
My approach is collaborative and people-centered, with a strong bias toward clarity and follow-through. I aim to support teams with the right structure at the right time, knowing when to guide, when to challenge, and when to step in. The goal is always the same: build environments where people feel supported, trusted, and set up to succeed.
I'VE WORKED
WITH:
Born and raised in Southern California, I found my rhythm (and my rent-controlled apartment) in the Bay Area. On weekends you’ll find me behind a camera uncovering the hidden details in architecture that most people walk past, stuck in a mixtape daydream, or chasing endorphins at the gym like it owes me money.
FUN FACT:
As a teenager, I spent a summer working in the sound effects department on The Price is Right television game show at CBS studios. Even then, I was drawn to the behind-the-scenes operations that keep big creative work running smoothly, and I learned that timing, coordination, and structure are what allow teams to deliver reliably under pressure - even when nobody's walking away with a brand-new car -or- trip to Hawaii.