GAME OF THRONES: CONQUEST
Led ideation, creation and management of digital content slated for global marketing initiatives under UA, Social / Community, CRM and First Party (iOS + Android). Partnered closely with PMM team to define strategy and collaborated with IP holders to ensure brand compliance. Directed design agencies and internal creative services team consisting of extremely talented Designers, Artists, Editors and Producers. Reported into the VP of Mobile Publishing, Nate Jones and Director of Brand + Product Marketing, Cristiano Alburitel.
I had the pleasure of working with Dylan when he was leading CS and I was running multiple development teams on WB mobile Games/IP, including DC Legends and Harry Potter Wizards Unite.
Dylan was super easy to work with, he brought operational infrastructure and consistent brand compliance to the UA creative team, streamlined the production process, and developed a strategy for a create + test + iterate + retest model on the creative team that helped bring more qualified players into the games I was running - a huge plus for a PM!
Dylan collaborated closely with my Product team and with our Studio Producers to ensure our UA ads aligned with the narrative and overall style of their gam, he recognized the value of strong collaboration between Product and Marketing which is something I greatly appreciated and had felt was lacking in the past. His production process changes also brought a level of predictability to the CS team's output, which helped us plan our events and revenue pushes further out, which ultimately eased pressure on our own production pipelines.
Dylan, with his open and collaborative personality quickly earned the respect of various often cranky development teams and create a culture in the creative design team of producing work they were proud of and happy to show the development teams, overall he greatly improved the quality of the items being produced by CS, improved relationships between multiple teams and became my go-to person for getting campaigns out the door.
ASSET RESIZES / OPTIMIZATIONS
VARIANTS FOR TESTING
APP STORE SCREENSHOTS + LOCALIZATION