PRODUCER REEL
broadcast + digital + social
Here is a collection of work from video projects where I personally supervised the creative production & design workflow, and served as lead for video shoots, casting, voiceover + sound design, post-production (including screen replacements + 2D/3D animation). Occasionally, my producing responsibilities on broadcast and video projects expanded to also include hands-on roles such as Director, Editor, Cinematographer and Copywriter. HERE is where you can view my creative direction work in motion / static / animation.
CLIENT: WB Games
CREATIVE: Shadow of War Mobile, Nemesis System
DELIVERABLE: Original production, :30 / :60
MEDIA: Social + Digital
EXECUTIVE PRODUCER | DIRECTOR: Dylan Dawson
HOST: Mona Aiyed
AGENCY: Internal creative studio, Warner Brothers Interactive
CLIENT: Comcast NBCUniversal
CREATIVE: Sync N Go Mobile
DELIVERABLE: :60 / :120 Broadcast Spots + Digital
MEDIA: National Broadcast & Cable + Digital
EXECUTIVE PRODUCER | PROJECT MANAGER: Dylan Dawson
AGENCY: Script to Screen
CLIENT: The Coffee Bean & Tea Leaf (CBTL)
CREATIVE: "Whatever The Case"
DELIVERABLE: :30 Spot
MEDIA: Digital
PRODUCER | PROJECT MANAGER: Dylan Dawson
AGENCY: Script to Screen
CLIENT: Comcast NBCUniversal
CREATIVE: Xfinity Home | "Simplify Your Life"
DELIVERABLE: :60 / :120 Broadcast Spots & 28:30 DRTV
MEDIA: National Broadcast & Cable
EXECUTIVE PRODUCER | PROJECT MANAGER: Dylan Dawson
AGENCY: Script to Screen
CLIENT: The Coffee Bean & Tea Leaf (CBTL)
CREATIVE: "MOTS Love"
DELIVERABLE: :30 Spot
MEDIA: Digital
PRODUCER | PROJECT MANAGER: Dylan Dawson
AGENCY: Script to Screen
CLIENT: TTI Floor Care North America
CREATIVE: 360 Reach | "Nowhere To Hide"
DELIVERABLE: :60 & :120 Broadcast Spots (x6)
MEDIA: National Broadcast & Cable + INTL Broadcast
EXECUTIVE PRODUCER | PROJECT MANAGER: Dylan Dawson
PRODUCTION CO | DIRECTOR: Robert Celecia Associates
AGENCY: M2
CLIENT: Blue Cross Blue Shield
CREATIVE: ACA Get The Info
DELIVERABLE: :60 Broadcast Spots (x3)
MEDIA: Broadcast & Cable
PRODUCER | PROJECT MANAGER: Dylan Dawson
AGENCY: Duffey+Petrosky
PRODUCTION CO: Script to Screen
CLIENT: Comcast NBCUniversal
CREATIVE: Quad Play (TV, Phone, Internet, Home Automation)
DELIVERABLE: :60 / :120 Broadcast Spots + Digital
MEDIA: National Broadcast & Cable + Digital
EXECUTIVE PRODUCER | PROJECT MANAGER: Dylan Dawson
AGENCY: Script to Screen
CLIENT: TTI Floor Care North America
CREATIVE: Hoover Air Cordless Lift | "Cut The Cord"
DELIVERABLE: Various
MEDIA: National Broadcast & Cable
EXECUTIVE PRODUCER | PROJECT MANAGER: Dylan Dawson
PRODUCTION CO | DIRECTOR: Robert Celecia Associates
AGENCY: M2
CLIENT: Omaha Steaks
CREATIVE: "Omaha Steak Night"
DELIVERABLE: Various
MEDIA: National Broadcast & Cable + Digital
EXECUTIVE PRODUCER | PROJECT MANAGER: Dylan Dawson
AGENCY: Script to Screen
CLIENT: ARROW Fastener, LLC
CREATIVE: TruTac Stapler | "Build, Fix, Create"
DELIVERABLE: :60 & :120 Broadcast Spots
MEDIA: National Broadcast & Cable
PRODUCER | PROJECT MANAGER: Dylan Dawson
DIRECTOR: Robert Celecia Associates
AGENCY: Script to Screen
CLIENT: The Coffee Bean & Tea Leaf (CBTL)
CREATIVE: "Barista"
DELIVERABLE: :30 Spot
MEDIA: Digital
PRODUCER | PROJECT MANAGER: Dylan Dawson
AGENCY: Script to Screen
CLIENT: The Coffee Bean & Tea Leaf (CBTL)
CREATIVE: "Skeptic"
DELIVERABLE: :30 Spot
MEDIA: Digital
PRODUCER | PROJECT MANAGER: Dylan Dawson
AGENCY: Script to Screen
CLIENT: Guthy-Renker
CREATIVE: "Susan Lucci ICON Award"
DELIVERABLE: Introduction Video
MEDIA: Talent Intro for Live Award Show in Las Vegas
PRODUCER | WRITER | EDITOR: Dylan Dawson
AGENCY: Script to Screen / Electronic Retailing Association
CLIENT: The Coffee Bean & Tea Leaf (CBTL)
CREATIVE: "Two Lattes"
DELIVERABLE: :30 Spot
MEDIA: Digital
PRODUCER | PROJECT MANAGER: Dylan Dawson
AGENCY: Script to Screen
CLIENT: ARROW Fastener, LLC
CREATIVE: Squeeze Driver | "Stop Twisting"
DELIVERABLE: :60 & :120 Broadcast Spots
MEDIA: National Broadcast & Cable
PRODUCER | PROJECT MANAGER: Dylan Dawson
DIRECTOR: Robert Celecia Associates
AGENCY: Script to Screen
CLIENT: TriStar Products
CREATIVE: Soup Express
DELIVERABLE: 28:30 Long-Form Broadcast
MEDIA: National Broadcast & Cable
FIELD PRODUCER | DIRECTOR: Dylan Dawson
SUPERVISING PRODUCER: Kirk Gross
AGENCY: Script to Screen
NOTE: This is an edit containing extracted testimonial packages that were produced & directed by Dylan Dawson, who was also responsible for the casting of real consumers to appear in the commercial . These testimonials were filmed on-location in their own homes over a period of 3 shoot days, Dylan also served as the off-camera interviewer during filming .
CLIENT: The Coffee Bean & Tea Leaf (CBTL)
CREATIVE: "Difficult to Believe"
DELIVERABLE: :30 Spot
MEDIA: Digital
PRODUCER | PROJECT MANAGER: Dylan Dawson
AGENCY: Script to Screen
CLIENT: Intelligent Beauty
CREATIVE: SENSA | "Million Pounds"
DELIVERABLE: 28:30 Long-Form Broadcast
MEDIA: National Broadcast & Cable
PRODUCER | PROJECT MANAGER: Dylan Dawson
DIRECTOR: Robert Celecia Associates
AGENCY: Script to Screen
[ this is a low-res SD version of the final HD deliverable ]
CREATIVE: Tanya Memme | Sell This House
Kirsten Becker | Property Ladder
DELIVERABLE: Introduction Packages for Celebrity Hosts
MEDIA: National Broadcast & Cable
PRODUCER | DIRECTOR | CINEMATOGRAPHER: Dylan Dawson
[ this is a low-res SD version of the final HD deliverable ]
CLIENT: ORECK Corporation
CREATIVE: "A Classic Edge"
DELIVERABLE: :30 Broadcast Spot
MEDIA: Spec
PRODUCER | PROJECT MANAGER: Dylan Dawson
AGENCY: Script to Screen
CLIENT: Newell Rubbermaid
CREATIVE: "Real Women"
DELIVERABLE: :60 & :120 Broadcast Spots
MEDIA: National Broadcast & Cable
PRODUCER | PROJECT MANAGER: Dylan Dawson
AGENCY: Script to Screen
[ this is a low-res SD version of the final HD deliverable ]
CLIENT: ORECK Corporation
CREATIVE: "Rug Rider"
DELIVERABLE: :30 Broadcast Spot
MEDIA: National Broadcast & Cable
PRODUCER | PROJECT MANAGER: Dylan Dawson
DIRECTOR: Robert Celecia Associates
AGENCY: Script to Screen
[ this is a low-res SD version of the final HD deliverable ]
CLIENT: ORECK Corporation
CREATIVE: "Clean Made Easy"
DELIVERABLE: :60 & :120 Broadcast Spots
MEDIA: National Broadcast & Cable
PRODUCER | PROJECT MANAGER: Dylan Dawson
DIRECTOR: Robert Celecia Associates
AGENCY: Script to Screen
[ this is a low-res SD version of the final HD deliverable ]
CLIENT: Casa Kodjoe LLC
CREATIVE: Save Your Do | "Sweat It Out"
DELIVERABLE: :30, :60 & :120 Broadcast Spots + Digital Content
MEDIA: National Broadcast, Cable, Digital
PRODUCER | DIRECTOR | PROJECT MANAGER: Dylan Dawson
AGENCY: Script to Screen
[ this is a low-res SD version of the final HD deliverable ]
CLIENT: ORECK Corporation
CREATIVE: "Universal Studios MOTS"
DELIVERABLE: :60 & :120 Broadcast Spots
MEDIA: National Broadcast & Cable
PRODUCER | PROJECT MANAGER: Dylan Dawson
AGENCY: Script to Screen
[ this is a low-res SD version of the final HD deliverable ]
CLIENT: ORECK Corporation
CREATIVE: Magnesium Vacuum | "Lab Is Life"
DELIVERABLE: :30 Broadcast Spot + MOTS & 2x Testimonial Stories
MEDIA: National Broadcast & Cable
PRODUCER | PROJECT MANAGER: Dylan Dawson
DIRECTOR (MOTS & Testimonial Stories): Dylan Dawson
AGENCY: Script to Screen
[ this is a low-res SD version of the final HD deliverable ]
CLIENT: Earth, Inc.
CREATIVE: "Energy"
DELIVERABLE: 3-min Industrial Video
MEDIA: Point of Purchase (Retail Loop) & Digital
PRODUCER | PROJECT MANAGER: Dylan Dawson
AGENCY: Script to Screen
[ this is a low-res SD version of the final HD deliverable ]
CLIENT: ORECK Corporation
CREATIVE: Air Instinct | "Lab Is Life"
DELIVERABLE: 28:30 Long-Form Broadcast
MEDIA: National Broadcast & Cable
PRODUCER | PROJECT MANAGER: Dylan Dawson
DIRECTOR (MOTS & Testimonial Stories): Dylan Dawson
AGENCY: Script to Screen
[ this is a low-res SD version of the final HD deliverable ]
CLIENT: ORECK Corporation
CREATIVE: "Clean Across America"
DELIVERABLE: 28:30 Long-Form Broadcast + :60 & :120 Spots
MEDIA: National Broadcast & Cable
PRODUCER | DIRECTOR | PROJECT MANAGER: Dylan Dawson
AGENCY: Script to Screen
NOTE: Production took place in the summer of 2010 across 12 consecutive shoot days aboard a bus and camera vehicle traveling from CA to NY. Behind the scenes video located below.
[ this is a low-res SD version of the final HD deliverable ]
BEHIND THE SCENES VIDEO
CLIENT: ORECK Corporation
CREATIVE: "Clean Across America"
PRODUCER | DIRECTOR | PROJECT MANAGER: Dylan Dawson
AGENCY: Script to Screen
[ this is a low-res SD version of the final HD deliverable ]
BEHIND THE SCENES VIDEO
CLIENT: Omaha Steaks
CREATIVE: "Omaha Steak Night"
DELIVERABLE: Various
MEDIA: National Broadcast & Cable + Digital
EXECUTIVE PRODUCER | DIRECTOR (consumer segments): Dylan Dawson
AGENCY: Script to Screen
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