PRODUCER REEL

broadcast + digital + social

Here is a collection of work from video projects where I personally supervised the creative production & design workflow, and served as lead for video shoots, casting, voiceover + sound design, post-production (including screen replacements + 2D/3D animation). Occasionally, my producing responsibilities on broadcast and video projects expanded to also include hands-on roles such as Director, Editor, Cinematographer and Copywriter. HERE is where you can view my creative direction work in motion / static / animation.

CLIENT:  WB Games

CREATIVE:  Shadow of War Mobile, Nemesis System

DELIVERABLE:  Original production, :30 / :60 

MEDIA:  Social + Digital

 

EXECUTIVE PRODUCER | DIRECTOR:  Dylan Dawson

HOST:  Mona Aiyed

AGENCY:  Internal creative studio, Warner Brothers Interactive

CLIENT:  Comcast NBCUniversal

CREATIVE:  Sync N Go Mobile

DELIVERABLE:  :60 / :120 Broadcast Spots + Digital

MEDIA:  National Broadcast & Cable + Digital

 

EXECUTIVE PRODUCER | PROJECT MANAGER:  Dylan Dawson

AGENCY:  Script to Screen

CLIENT:  The Coffee Bean & Tea Leaf (CBTL)

CREATIVE:  "Whatever The Case"
DELIVERABLE:  :30 Spot

MEDIA:  Digital

 

PRODUCER | PROJECT MANAGER:  Dylan Dawson

AGENCY:  Script to Screen

CLIENT:  Comcast NBCUniversal

CREATIVE:  Xfinity Home | "Simplify Your Life"
DELIVERABLE:  :60 / :120 Broadcast Spots & 28:30 DRTV

MEDIA:  National Broadcast & Cable

 

EXECUTIVE PRODUCER | PROJECT MANAGER:  Dylan Dawson

AGENCY:  Script to Screen

CLIENT:  The Coffee Bean & Tea Leaf (CBTL)

CREATIVE:  "MOTS Love"
DELIVERABLE:  :30 Spot

MEDIA:  Digital

 

PRODUCER | PROJECT MANAGER:  Dylan Dawson

AGENCY:  Script to Screen

CLIENT:  TTI Floor Care North America

CREATIVE:  360 Reach | "Nowhere To Hide"
DELIVERABLE:  :60 & :120 Broadcast Spots (x6)

MEDIA:  National Broadcast & Cable + INTL Broadcast

 

EXECUTIVE PRODUCER | PROJECT MANAGER:  Dylan Dawson

PRODUCTION CO | DIRECTOR:  Robert Celecia Associates

AGENCY:  M2

CLIENT:  Blue Cross Blue Shield

CREATIVE:  ACA Get The Info
DELIVERABLE:  :60 Broadcast Spots (x3)

MEDIA:  Broadcast & Cable

 

PRODUCER | PROJECT MANAGER:  Dylan Dawson

AGENCY:  Duffey+Petrosky

PRODUCTION CO:  Script to Screen

CLIENT:  Comcast NBCUniversal

CREATIVE:  Quad Play (TV, Phone, Internet, Home Automation)

DELIVERABLE:  :60 / :120 Broadcast Spots + Digital

MEDIA:  National Broadcast & Cable + Digital

EXECUTIVE PRODUCER | PROJECT MANAGER:  Dylan Dawson

AGENCY:  Script to Screen

CLIENT:  TTI Floor Care North America

CREATIVE:  Hoover Air Cordless Lift | "Cut The Cord"
DELIVERABLE:  Various

MEDIA:  National Broadcast & Cable

 

EXECUTIVE PRODUCER | PROJECT MANAGER:  Dylan Dawson

PRODUCTION CO | DIRECTOR:  Robert Celecia Associates

AGENCY:  M2

CLIENT:  Omaha Steaks

CREATIVE:  "Omaha Steak Night"
DELIVERABLE:  Various

MEDIA:  National Broadcast & Cable + Digital

EXECUTIVE PRODUCER | PROJECT MANAGER:  Dylan Dawson

AGENCY:  Script to Screen

BEHIND THE SCENES PRODUCTION VIDEO 

CLIENT:  ARROW Fastener, LLC

CREATIVE:  TruTac Stapler | "Build, Fix, Create"
DELIVERABLE:  :60 & :120 Broadcast Spots

MEDIA:  National Broadcast & Cable

 

PRODUCER | PROJECT MANAGER:  Dylan Dawson

DIRECTOR:  Robert Celecia Associates

AGENCY:  Script to Screen

CLIENT:  The Coffee Bean & Tea Leaf (CBTL)

CREATIVE:  "Barista"

DELIVERABLE:  :30 Spot

MEDIA:  Digital

 

PRODUCER | PROJECT MANAGER:  Dylan Dawson

AGENCY:  Script to Screen

CLIENT:  The Coffee Bean & Tea Leaf (CBTL)

CREATIVE:  "Skeptic"

DELIVERABLE:  :30 Spot

MEDIA:  Digital

 

PRODUCER | PROJECT MANAGER:  Dylan Dawson

AGENCY:  Script to Screen

CLIENT:  Guthy-Renker

CREATIVE:  "Susan Lucci ICON Award"
DELIVERABLE:  Introduction Video

MEDIA:  Talent Intro for Live Award Show in Las Vegas

PRODUCER | WRITER | EDITOR:  Dylan Dawson

AGENCY:  Script to Screen / Electronic Retailing Association

CLIENT:  The Coffee Bean & Tea Leaf (CBTL)

CREATIVE:  "Two Lattes"

DELIVERABLE:  :30 Spot

MEDIA:  Digital

 

PRODUCER | PROJECT MANAGER:  Dylan Dawson

AGENCY:  Script to Screen

CLIENT:  ARROW Fastener, LLC

CREATIVE:  Squeeze Driver | "Stop Twisting"
DELIVERABLE:  :60 & :120 Broadcast Spots

MEDIA:  National Broadcast & Cable

 

PRODUCER | PROJECT MANAGER:  Dylan Dawson

DIRECTOR:  Robert Celecia Associates

AGENCY:  Script to Screen

CLIENT:  TriStar Products

CREATIVE:  Soup Express
DELIVERABLE:  28:30 Long-Form Broadcast

MEDIA:  National Broadcast & Cable

 

FIELD PRODUCER | DIRECTOR:  Dylan Dawson

SUPERVISING PRODUCER:  Kirk Gross

AGENCY:  Script to Screen

NOTE:  This is an edit containing extracted testimonial packages that were produced & directed by Dylan Dawson, who was also responsible for the casting of real consumers to appear in the commercial . These testimonials were filmed on-location in their own homes over a period of 3 shoot days, Dylan also served as the off-camera interviewer during filming .

CLIENT:  The Coffee Bean & Tea Leaf (CBTL)

CREATIVE:  "Difficult to Believe"

DELIVERABLE:  :30 Spot

MEDIA:  Digital

 

PRODUCER | PROJECT MANAGER:  Dylan Dawson

AGENCY:  Script to Screen

CLIENT:  Intelligent Beauty

CREATIVE:  SENSA | "Million Pounds"
DELIVERABLE:  28:30 Long-Form Broadcast

MEDIA:  National Broadcast & Cable

PRODUCER | PROJECT MANAGER:  Dylan Dawson

DIRECTOR:  Robert Celecia Associates

AGENCY:  Script to Screen

[ this is a low-res SD version of the final HD deliverable ]

CREATIVE:  Tanya Memme | Sell This House

                Kirsten Becker | Property Ladder
DELIVERABLE:  Introduction Packages for Celebrity Hosts

MEDIA:  National Broadcast & Cable

 

PRODUCER | DIRECTOR | CINEMATOGRAPHER:  Dylan Dawson

[ this is a low-res SD version of the final HD deliverable ]

CLIENT:  ORECK Corporation

CREATIVE:  "A Classic Edge"
DELIVERABLE:  :30 Broadcast Spot

MEDIA:  Spec

 

PRODUCER | PROJECT MANAGER:  Dylan Dawson

AGENCY:  Script to Screen

CLIENT:  Newell Rubbermaid

CREATIVE:  "Real Women"
DELIVERABLE:  :60 & :120 Broadcast Spots

MEDIA:  National Broadcast & Cable

PRODUCER | PROJECT MANAGER:  Dylan Dawson

AGENCY:  Script to Screen

[ this is a low-res SD version of the final HD deliverable ]

CLIENT:  ORECK Corporation

CREATIVE:  "Rug Rider"
DELIVERABLE:  :30 Broadcast Spot

MEDIA:  National Broadcast & Cable

 

PRODUCER | PROJECT MANAGER:  Dylan Dawson

DIRECTOR:  Robert Celecia Associates

AGENCY:  Script to Screen

[ this is a low-res SD version of the final HD deliverable ]

CLIENT:  ORECK Corporation

CREATIVE:  "Clean Made Easy"
DELIVERABLE:  :60 & :120 Broadcast Spots

MEDIA:  National Broadcast & Cable

 

PRODUCER | PROJECT MANAGER:  Dylan Dawson

DIRECTOR:  Robert Celecia Associates

AGENCY:  Script to Screen

[ this is a low-res SD version of the final HD deliverable ]

CLIENT:  Casa Kodjoe LLC

CREATIVE:  Save Your Do | "Sweat It Out"
DELIVERABLE:  :30, :60 & :120 Broadcast Spots + Digital Content

MEDIA:  National Broadcast, Cable, Digital

 

PRODUCER | DIRECTOR | PROJECT MANAGER:  Dylan Dawson

AGENCY:  Script to Screen

[ this is a low-res SD version of the final HD deliverable ]

CLIENT:  ORECK Corporation

CREATIVE:  "Universal Studios MOTS"
DELIVERABLE:  :60 & :120 Broadcast Spots

MEDIA:  National Broadcast & Cable

 

PRODUCER | PROJECT MANAGER:  Dylan Dawson

AGENCY:  Script to Screen

[ this is a low-res SD version of the final HD deliverable ]

BEHIND THE SCENES PRODUCTION VIDEO 

CLIENT:  ORECK Corporation

CREATIVE:  Magnesium Vacuum | "Lab Is Life"
DELIVERABLE:  :30 Broadcast Spot + MOTS & 2x Testimonial Stories

MEDIA:  National Broadcast & Cable

PRODUCER | PROJECT MANAGER:  Dylan Dawson

DIRECTOR (MOTS & Testimonial Stories):  Dylan Dawson

AGENCY:  Script to Screen

[ this is a low-res SD version of the final HD deliverable ]

CLIENT:  Earth, Inc.

CREATIVE:  "Energy"
DELIVERABLE:  3-min Industrial Video

MEDIA:  Point of Purchase (Retail Loop) & Digital

PRODUCER | PROJECT MANAGER:  Dylan Dawson

AGENCY:  Script to Screen

[ this is a low-res SD version of the final HD deliverable ]

CLIENT:  ORECK Corporation

CREATIVE:  Air Instinct | "Lab Is Life"
DELIVERABLE:  28:30 Long-Form Broadcast

MEDIA:  National Broadcast & Cable

PRODUCER | PROJECT MANAGER:  Dylan Dawson

DIRECTOR (MOTS & Testimonial Stories):  Dylan Dawson

AGENCY:  Script to Screen

[ this is a low-res SD version of the final HD deliverable ]

CLIENT:  ORECK Corporation

CREATIVE:  "Clean Across America"
DELIVERABLE:  28:30 Long-Form Broadcast + :60 & :120 Spots

MEDIA:  National Broadcast & Cable

PRODUCER | DIRECTOR | PROJECT MANAGER:  Dylan Dawson

AGENCY:  Script to Screen

 

NOTE:  Production took place in the summer of 2010 across 12 consecutive shoot days aboard a bus and camera vehicle traveling from CA to NY. Behind the scenes video located below.

[ this is a low-res SD version of the final HD deliverable ]

BEHIND THE SCENES VIDEO

 

CLIENT:  ORECK Corporation

CREATIVE:  "Clean Across America"

PRODUCER | DIRECTOR | PROJECT MANAGER:  Dylan Dawson

AGENCY:  Script to Screen

[ this is a low-res SD version of the final HD deliverable ]

BEHIND THE SCENES VIDEO

 

CLIENT:  Omaha Steaks

CREATIVE:  "Omaha Steak Night"
DELIVERABLE:  Various

MEDIA:  National Broadcast & Cable + Digital

EXECUTIVE PRODUCER | DIRECTOR (consumer segments):  Dylan Dawson

AGENCY:  Script to Screen

 
 

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